raiffeisen bank: TAKING BANKING A LITTLE LESS SERIOUSLY

I worked with Raiffeisenbank at a time when banks took themselves very seriously — and their advertising often looked and sounded remarkably similar.

Our way to make the brand stand out was simple: bring some lightness into the category. We used humour, everyday situations and a slightly irreverent tone to talk about banking in a more human way.

The work below is built on that approach.

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