CURIOSITY GOT ME HERE.
I began my career in 1997 as an art director. I loved making ideas visible. Before long, I became fascinated by the question that comes before every idea.
What are we really trying to solve?
The more briefs I received, the more clearly I saw how often the quality of the answer had already been limited by the quality of the question. So I started writing my own strategies and briefs.
That decision shaped my career.
I keep listening and asking questions until the real problem becomes clear. I look for the truth in the business, the brand and the lives of the people it wants to reach. Then I turn what I find into a strategic choice and help carry it into creative work.
I later served as creative director at Leo Burnett and Ogilvy & Mather. In 2011, I left network agencies to give clients direct access to senior strategic and creative thinking. In 2013, I founded WEAREGINGER.
THE PRINCIPLES
I WORK BY
RECOGNITION
My work has been recognised by D&AD, Clio, Epica, The One Show, Red Dot, Effie, Golden Drum, ADC Europe and ADC Czech Creative Awards.