CRAFTING BRAND
STORIES THAT
RESONATE AND
ENDURE
EMPOWERING BRANDS‘ IDENTITIES
& CULTURES SINCE 1997
Meet Jiri Langpaul — a storyteller, brand thinker, and culture shaper. Jiri believes a brand’s most powerful asset is its story. He specialises in defining and executing a brand’s authentic story. By blending strategic insights with storytelling excellence, he drives relevance and loyalty in today’s competitive market.
Jiri’s career includes significant tenures as a creative director at Leo Burnett and Ogilvy & Mather, where he honed his craft and strategic skills. His unwavering commitment to excellence has been recognised with numerous prestigious awards from institutions such as D&AD, Clio, Epica, The One Show, Red Dot Award, Effie, and the Art Directors Club. His celebrated work is renowned for its brilliance and effectiveness, setting a benchmark in the marketing profession.
Life is too short and precious
for doing lousy work…
Since 1997, Jiri has been pivotal in crafting compelling narratives for notable local and international brands. Kooperativa has long stood as a flagship example of his thinking—story-driven, empathetic, and grounded in real life. The first ad he did for Kooperativa in 1999 was a true story built on deep human insight and the fact that, sooner or later, we’ll all need insurance. The story was accompanied by a simple statement: „Insurance, for life as it is.“
That belief in creating strong bonds based on a deep understanding of human needs – showing the added value to human life – is how he makes a difference for the brands he works for.
Stories helped Kooperativa, from a young and fresh market challenger, become the biggest insurance company on the market.
Stories win
customers‘
attention
and trust. They help you stand out from your competitors.
Centrum Paraple, Ceska sporitelna, CEZ, Czech Olympic Team, KIA, Moser, Pilsner Urquell, Pixel Federation, Profimed, Stezka korunami stromu and Vitana are some of the iconic brands he’s also been privileged to write stories for.
Jiri aims to create authentic narratives that help brands form emotional bonds with the audience.
Whether you need a transformational brand strategy or compelling communication to deepen relationships with your audience, activate them, or attract new ones – Jiri is ready to take your brief.