sparta

Jsem Sparta

challenge

HC Sparta is one of the oldest hockey clubs in the Czech Republic. However, it has been facing a crisis in the last few years. The team is not playing well, so it has lost many fans.

The brief was one way to motivate players and bring back fans.

idea

We decided to use players as heroes of our campaign and let them present their personal commitment to the team to the public, ending with the strong claim, „I am Sparta.“