Kooperativa
Assistance

For Life As It Is

Insight

When you suddenly find yourself in a precarious situation, it’s good to have someone who understands you and… can help. It’s good to know that someone’s got your back—someone who cares as much as you do.

Idea

Why not show people in precarious situations asking for help from someone who can’t help?

Execution

We harnessed the power of a multi-faceted media approach, leveraging out-of-home (OOH) alongside digital, print, and broadcast platforms to reignite its bond with the audience. Each medium, from billboards to online ads, was transformed into a storytelling canvas that resonated with the viewers‘ personal experiences and regional nuances. Tailoring messages for diverse contexts and communities, Kooperativa showcased a deep understanding of and empathy for its customers throughout the Czech Republic. This comprehensive strategy went beyond mere visibility; it was about demonstrating Kooperativa’s commitment to being a supportive presence in the lives of its clients. Kooperativa reaffirmed its role as a pivotal, empathetic figure in the Czech societal landscape by creating hundreds of these localised and contextually relevant motifs across various media.