KOOPERATIVA

For life as it is.

Insight

When people think of insurance, they imagine financial transactions. Insurance = Money. However, when a disaster like a flood strikes, monetary compensation alone won’t restore a home. Issues demand solutions.

Idea

To effectively launch this innovative approach, WeAreGinger charted a unique, extraordinary path. We introduced the nation’s first “test drive” of assistance services—making it an unparalleled case study.

Execution

Kooperativa opened access to plumber services free of charge for one day to anyone facing a water crisis. And for maximum impact, we chose the most notoriously unlucky date: Friday the 13th.

results

• The call centre experienced a dramatic surge in activity.
• 70% of callers were potential clients.
• Skilled plumbers easily managed a 636% increase in interventions.

Kooperativa have elevated the standards of what insurance can be—not just a financial safeguard but a source of instant, effective aid.

This exceptional experience serves as the ultimate advertisement, proving a significant point: Kooperativa, with WeAreGinger’s innovative strategy, genuinely lives up to its promise – We take your worries into our hands.